The Employee Engagement Alliance

Herculean Alliance helps organisations boost employee engagement to increase performance, innovation, and customer happiness. We are based in Dubai and Belgium.

Most business leaders indicate that employee engagement has become a priority. However, research by Gallup has shown that 77% of all employees are not engaged. Working from home will hopefully be a keeper, but the pandemic has placed engagement and well-being on priority 1.

Our approach is based on 4 pillars: the book “Employee Engagement, what else?” with keynotes and engagement advisory services (Aura), teambuildings, family fun days, workshops and corporate events in collaboration with event agencies (Fabrica), Team Engagement platform (Machina) and Formats such as the Bravos! Employee Engagement Awards, Hercules Trophy and Pink Ladies Games (Arena).

Crafting powerful workforces since 1999

We trust on our 25+ years of experience with thousands of fans in 10+ countries. Operating from Dubai and Belgium, we combine know-how in technology, engagement, gamification, marketing, communities, and events to create a unique asset.

In a world where Marketing and HR are growing even closer together, we joined forces with Duval Union, the ecosystem of 18 companies with 250 marketing and business experts. The combination of marketing and HR expertise is unique in the sector.

“In this VUCA world, employee engagement should be our number one priority.”

Employee Engagement, what else?

This is not an HR book. It’s a call to action for leaders who understand that true engagement touches every level of an organisation—from the boardroom to the shop floor.

In a world where fewer than 20% of employees feel genuinely engaged, this book goes beyond the buzzwords. Engagement isn’t a perk—it’s a business imperative.

Drawing inspiration from the United Arab Emirates, a region redefining engagement in innovative ways. This book shows how technology, vision, and leadership come together to make a real difference.

You can book Inge for inspiring keynotes or advisory roles like she did for Dubai Police, Microsoft and Etihad Airways.