Employee Engagement Specialists

Herculean Alliance

Crafting Powerful Workforces since 1999

Aura

Engaged employees drive customer happiness.

Programs tailored to your organization to measure and improve employee engagement. Build your tribe through our experts, platform and formats.

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Fabrica

Creating moments that matter

More commitment from your employees thanks to the power of gamification and sportainment. Work hard. Play hard.

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Machina

The Employee Engagement Platform

Gather all aspects related to employee engagement in one platform and gamify your transformation.

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Arena

Build your tribe

Rely on our know-how, platform and network to connect (with) your community.

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Advisory Events Platform Formats

The Employee Engagement Alliance

Herculean Alliance helps organisations measure and improve employee engagement to increase customer happiness. We are based in Dubai and Belgium.

Most business leaders indicate that employee engagement has become a priority. However, research by Gallup has shown that 77% of all employees are not engaged. Working from home will hopefully be a keeper, but the pandemic has placed engagement and well-being on priority 1, according to Deloitte.

Our approach is based on 4 pillars: the book “Employee Engagement, what else?” with keynotes and engagement advisory services (Aura), teambuildings, family fun days, workshops and corporate events in collaboration with event agencies (Fabrica), Team Engagement platform (Machina ) and Formats such as the Bravos! Employee Engagement Awards, Hercules Trophy and Pink Ladies Games (Arena).

Advisory Events Platform Formats

Customer Challenge Herculean Alliance - Employee Engagement Specialists — *Daman Customer Challenge in Abu Dhabi*

ACWA Power Fit DXB challenge by Herculean Alliance - Employee Engagement Specialists — *The ACWA Power Fit DXB Challenge in Dubai*

Crafting powerful workforces since 1999

We trust on our 25+ years of experience with thousands of fans in 10+ countries. Operating from Dubai and Belgium, we combine know-how in technology, engagement, gamification, marketing, and events to create a unique asset.

In a world where Marketing and HR are growing even closer together, we joined forces with Duval Union, the ecosystem of 18 companies with 250 marketing and business experts. The combination of marketing and HR expertise is unique in the sector.

“In this VUCA world, employee engagement should be our number one priority.”

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Employee Engagement, what else?

This new book from Herculean Alliance challenges leaders to take their engagement game to the next level using best practices from marketing. The book was written by authors Inge van Belle, co-founder Herculean Alliance, and Klaus Lommatzsch, co-founder Duval Union.

Klaus and Inge use corporate culture as a unique asset for a strong employer brand and as the catalyst for motivated employees and higher customer delight. The various drivers of employee engagement are examined in depth by experts and illustrated with examples from companies. In addition, the book contains a practical guide full of tips on how to get started yourself.

You can book Inge for inspiring keynotes or advisory roles like she did for Dubai Police, Microsoft and Etihad Airways. On 23 March 2025, Inge launched the second version of the book with many links to the UAE.

Keynotes and advisory