The Employee Engagement Alliance

Herculean Alliance helps organisations measure and improve employee engagement to increase customer happiness. We are based in Dubai and Belgium.

Most business leaders indicate that employee engagement has become a priority. However, research by Gallup has shown that 87% of all employees are not engaged. Working from home will hopefully be a keeper, but the pandemic has placed engagement and wellbeing on priority 1 according to Deloitte.

Our approach is based on 4 pillars: the book “Employee Engagement, what else?” with keynotes and advisory services (Aura), teambuildings, family fun days, city experiences and corporate events in collaboration with event agencies (Fabrica), Employee Engagement platform (Machina) and Formats such as the Employee Engagement Awards, Hercules Trophy and Pink Ladies Games (Arena).

Advisory Events Platform Formats
Customer Challenge Herculean Alliance - Employee Engagement Specialists
Daman Customer Challenge in Abu Dhabi
ACWA Power Fit DXB challenge by Herculean Alliance - Employee Engagement Specialists
The ACWA Power Fit DXB Challenge in Dubai

Crafting powerful workforces since 1999

We trust on +20 years of experience with thousands of fans in +10 countries. We focus on the EMEA region operating from Dubai and Belgium. We combine knowhow on technology, engagement, sportainment, marketing and events in to a unique asset.

In a world where Marketing and HR are growing even closer together, we joined forces with Duval Union, the ecosystem of 18 companies with 250 marketing and business experts. The combination of marketing and HR expertise is unique in the sector.

“In this VUCA world, employee engagement should be our number one priority.”

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Employee Engagement, what else?

This new book from Herculean Alliance challenges leaders to take their engagement game to the next level using best practices from marketing. The book was written by authors Inge van Belle, co-founder Herculean Alliance, and Klaus Lommatzsch, co-founder Duval Union.

Klaus and Inge use corporate culture as a unique asset for a strong employer brand and as the catalyst for motivated employees and higher customer delight. The various drivers of employee engagement are examined in depth by experts and illustrated with examples from companies. In addition, the book contains a practical guide full of tips on how to get started yourself.

You can book Inge and Klaus for inspiring keynotes or advisory roles like they did for Dubai Police and Etihad Airways.

Keynotes and advisory

Thousands of Herculean Alliance fans in 10 countries. Here are some of the UAE customers.

masdar
channel 4
chalhoub
bahri
mazrui
allianz trade
bic
belgian business council
UAE National Day is fan van Herculean Alliance
Daman
Acwa Power
deliverect
manuchar
cpx
BUT
gantrex

Relevant Articles

Dubai based Entrepreneur Launches Book “Employee Engagement, What Else?” on Happiness Day
Mazrui Family Fun Day in Abu Dhabi, powered by Herculean Alliance
Hercules Trophy Dubai results
How to make the most of an in-person event
Catering and entertainment packages Hercules Trophy at Terra Solis announced