The Employee Engagement Alliance

Herculean Alliance is building an international ecosystem of employee engagement experts, formats and technology to help organisations in measuring and improving engagement. We are based in Dubai and Belgium. We organise the Employee Engagement Awards as a catalyst for change. We are localising our book “Employee Engagement, what else?” with UAE cases and experts.

Most business leaders indicate that employee engagement has become a priority. However, research by Gallup has shown that 87% of all employees are not engaged. Working from home will hopefully be a keeper, but the pandemic has placed engagement and wellbeing on priority 1 according to Deloitte.

Our approach is based on 4 pillars: Methodology with experts, like corporate well-being, a book and Awards (Aura), teambuildings, family days, city experiences and corporate events (Fabrica), Employee Engagement platform (Machina) and Formats such as the Employee Engagement Awards, Hercules Trophy and Pink Ladies Games (Arena).

Programs Events Platform Formats
Customer Challenge Herculean Alliance - Employee Engagement Specialists
Daman Customer Challenge in Abu Dhabi
ACWA Power Fit DXB challenge by Herculean Alliance - Employee Engagement Specialists
The ACWA Power Fit DXB Challenge in Dubai

Crafting powerful workforces since 1999

We trust on +20 years of experience with thousands of fans in +10 countries. We focus on the EMEA region operating from Dubai and Belgium. We combine knowhow on technology, well-being, sportainment, marketing and events in to a unique asset.

In a world where Marketing and HR are growing even closer together, we joined forces with Duval Union, the ecosystem of 18 companies with 250 marketing and business experts. The combination of marketing and HR expertise is unique in the sector.

“In this VUCA world, employee engagement should be our number one priority.”

Employee Engagement Awards Do the free test Check public dashboard

Employee Engagement, what else?

This new book from Herculean Alliance challenges leaders to take their engagement game to the next level using best practices from marketing. The book was written by authors Inge van Belle, co-founder Herculean Alliance, and Klaus Lommatzsch, co-founder Duval Union.

Klaus and Inge use corporate culture as a unique asset for a strong employer brand and as the catalyst for motivated employees and higher customer delight. The various drivers of employee engagement are examined in depth by experts and illustrated with examples from companies. In addition, the book contains a practical guide full of tips on how to get started yourself.

The book is currently being localised into a Middle East version. We are looking for local experts and cases. You can book Inge and Klaus for inspiring keynotes or workshops like they did for Dubai Police and Etihad Airways.

Keynotes and workshops

Thousands of Herculean Alliance fans in 10 countries

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