Herculean Alliance

Employee Engagement Specialists

Crafting Powerful Workforces since 1999

Aura

Engaged employees drive customer happiness.

Programs tailored to your organization to measure and improve employee engagement. Build your tribe through our experts, platform and formats.

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Fabrica

Creating moments that matter

More commitment from your employees thanks to the power of gamification and sportainment. Work hard. Play hard.

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Machina

The Employee Engagement Platform

Gather all aspects related to employee engagement in one platform and gamify your transformation.

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Arena

Build your tribe

Rely on our know-how, platform and network to connect (with) your community.

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The Employee Engagement Alliance

Herculean Alliance helps organisations improve employee engagement to boost performance, innovation, and customer happiness. We are based in Dubai and Belgium.

Most business leaders indicate that employee engagement has become a priority. However, research by Gallup has shown that 77% of all employees are not engaged. The conflict in the Middle East might increase erosion of engagement in the UAE if we don’t work proactively.

Our approach is based on 4 pillars:

  1. Advisory: keynotes, workshops, and engagement programs based on “Employee Engagement, what else?”
  2. Events: teambuildings, family fun days, townhalls, well-being programs, and leadership retreats
  3. Technology: employee engagement surveys and team engagement platform
  4. Formats: Bravos!, Hercules Trophy and Pink Ladies Games.
Customer Challenge Herculean Alliance - Employee Engagement Specialists

Daman Customer Challenge in Abu Dhabi

ACWA Power Fit DXB challenge by Herculean Alliance - Employee Engagement Specialists

The ACWA Power Fit DXB Challenge in Dubai

Crafting powerful workforces since 1999

We trust on 25+ years of experience with thousands of fans in 10+ countries. Operating from Dubai and Belgium, we combine know-how in technology, engagement, gamification, marketing, communities, and events to create unique solutions that help companies increase employee engagement.

In a world where Marketing and HR are growing even closer together, we joined forces with Duval Union, the ecosystem of 18 companies with 250 marketing and business experts. The combination of marketing and HR expertise is unique in the sector.

“In this VUCA world, employee engagement should be our number one priority.”

Employee Engagement, what else?

This is not an HR book. It’s a call to action for leaders who understand that true engagement touches every level of an organisation, starting from the boardroom to the shop floor and back.

In a world where fewer than 20% of employees feel genuinely engaged, this book goes beyond the buzzwords. Engagement isn’t a perk, it’s a business imperative.

Drawing inspiration from the United Arab Emirates, a region redefining engagement in innovative ways. This book shows how technology, vision, and leadership come together to make a real difference.

You can book Inge for inspiring keynotes. We can assist you with organising leadership retreats and workshops, or provide advisory roles to help you apply the book within your organisation.


Thousands of Herculean Alliance fans in 10 countries. Here are some of the UAE customers.

masdar
Microsoft
bahri
allianz trade
bic
Dubai Economy and Tourism
UAE National Day is fan van Herculean Alliance
Daman
Acwa Power
Hisense
manuchar
cpx
Lulufin Financial Group
gantrex
Adnoc Gas
Logo Perfetti Van Melle
Logo Omnicom Media Group
Logo Media One Hotel
Logo Future Pipe Industries
Logo Ega
Logo Al Tayer
Logo Accenture
Logo 
vtti

Relevant Articles

  • The Sevens Stadium and Herculean Alliance to collaborate to meet rising demand for corporate employee engagement experiences in the UAE

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  • 3 things that 25 years of teambuilding taught us. And why they matter this autumn

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  • Bravos Lab with Aqsa Khalifa on GenZ

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Questions or remarks?