Bravos UAE is growing

In just 6 months, BRAVOS UAE has gone from whispers in closed rooms to real conversations among a growing group of UAE leaders who believe that employee engagement isn’t just an HR task—it’s a business imperative that drives performance and customer happiness.

It began in Belgium in 2020 with Yves and Inge gathering a handful of believers around a clear mission: elevate the importance of engagement through a community-first approach, with an awards journey based on real stories. We believe that leaders should evolve from chess players to gardeners. Fast forward a few years—over 100 candidates, a national TV show on KanaalZ, solid partnerships with brands like Nespresso and Telenet Business, and a partnership with the Fifth Conference and WorkBeats later—the BRAVOS! model proved it could work.

Thanks to early believers like Elda, Joe, and Aysha, we adapted the format to the UAE market. They were soon joined by a diverse mix of experts, nextgens, and coaches, turning BRAVOS! into more than just another Herculean Alliance format. It’s now evolving into a sustainable movement, with a growing ecosystem and the first potential award candidates stepping forward to shape the future of employee engagement.

We’ve hosted one launch event at Omnicom Media Group and six high-energy BRAVOS! Labs in Dubai to start building a purpose-driven community of leaders from all ages and sectors gathered around a shared conviction: “Employee engagement matters more than ever but the numbers are bad. We need a different kind of conversation to fix it.“

Before we look ahead, let’s take a moment to reflect on where we’ve come from.

📊 Community Momentum in the UAE – The Stats Say It All

Over the past 6 months, the BRAVOS! UAE community has bootstrapped and grown faster than we could have imagined:

+500K views and a lot of content on Instagram
+400K views and a lot of content on LinkedIn
+20K people on the mailinglist
+200 unique Lab participants
Countless new faces, collaborations, and connections formed across industries

BRAVOS! is no longer a great idea.

🧠 What Are BRAVOS! Labs?

BRAVOS! Labs are invite-only gatherings. Unlike traditional events, Labs are “live experiments” at P7 Arena in Media One Hotel. Each Lab is built around connection, insight, collaboration, and a touch of magic. Not another panel. Not another pitch. A cool and trusted space for real conversations that matter.

🌍 What’s Coming After Summer?

This is just the beginning. After summer, we’ll enter the Awards phase—where companies will start writing cases, jurors and coaches will step in, and we’ll head towards a conference and awards party early 2026 for a celebration of progress and impact.

And yes—more Labs are coming. More voices. More learning. More movement.

💬 Why You Should Join?

Because you’re not just attending another breakfast or another commercial award. You’re entering a tribe of people who care deeply, challenge each other, and co-create solutions to a wicked problem: 77% of employees globally are not engaged.