Dubai Sep 2025, Bravos! Employee Engagement Awards announced a new and exclusive C-level event about the impact of employee engagement on performance, innovation and customer happiness in the UAE.
At Herculean Alliance, we’ve been saying it for years: employee engagement drives performance and customer happiness. It’s not a “nice-to-have.” It’s not an HR side project. It’s the beating heart of any organisation that wants to thrive.
Yet, despite endless reports and glossy presentations, 77% of employees worldwide are still not engaged. That’s not just a statistic — it’s a wicked problem. Complex, systemic, and deeply human.
So how do you move the needle? Our answer: you build a community. You bring the right people into the right room. And you don’t settle for shallow conversations or polished talking points.
Why “Off Record”?
Because not every conversation is for everyone.
OFF RECORD is an invite-only evening for C-level leaders in Dubai, happening on Monday, September 29 at Media One Hotel.
It’s where leaders gather behind closed doors to explore the real connection between engagement → performance → innovation → customer happiness.
The format is simple but powerful: short, impactful keynotes from respected voices, followed by interactive discussions where the audience shapes the conversation.
This isn’t another panel or conference. It’s an honest exchange of experiences, struggles, and ideas — the kind of dialogue that can only happen when trust is the foundation.
The Line-Up
To set the tone, we’ve invited leaders who are magnets in their own right:
- H.E. Antoine Delcourt – Ambassador of the Kingdom of Belgium to the UAE
- Elda Choucair – CEO Omnicom Media Group MENA, Chairwoman of Bravos, one of the 100 most powerful businesswomen in 2025
- Inge Van Belle – Senior Partner Korn Ferry, Co-founder of Bravos, Author of the new best-selling book Employee Engagement, What Else?
- Sven Deckers, Director Sustainability, Innovation and Partnerships, Dubai Airports
- Mark Lee, General Manager Media One Hotel
- Your hosts: Yves Vekemans, founder Herculean Alliance, and Joe Sejean founder The Compass.
Together, they’ll spark a conversation on what engagement looks like in the UAE — and why it matters now more than ever.
Engagement Needs Courage
True engagement doesn’t come from perks or posters.
It comes from leaders with the courage to listen, to reflect, and to act.
It starts at the top.
OFF RECORD is built for exactly that. A safe space where leaders drop the filters, speak openly, and leave with insights they can actually use in their organisations.
Because if we want better workplaces, we need better conversations.
The Bigger Journey
OFF RECORD is not a one-off event. It’s part of the broader Bravos Awards season — a journey that includes Labs, candid assessments, and eventually recognition of the UAE’s Most Engaged Workplaces.
Each step is designed to connect leaders, amplify employee voices, and celebrate progress over perfection.
This is how we, as a community, take on the wicked problem of engagement.
Join the Conversation
Are you a C-level leader in the UAE who believes culture is strategy?
Then BRAVOS // OFF RECORD is the room you need to be in.
📅 When: Monday, September 29 at 7 PM
📍 Where: P7 Arena, Media One Hotel, Dubai
🎟 Details & booking: https://bravos.ae/off-record/
Let’s move the needle. Together.