Fan Friday: Made in! Made in, Flanders’ best digital business-to-business platform for enterprises and managers, delivers corporate and economical news addressed directly to its readers. To assure their readers of its value, Made in has developed 7 different regions in Belgium (Kempen, Mechelen, Antwerp, Vlaams-Brabant, Oost-Vlaanderen, West-Vlaanderen and Limburg), of which each has its own newsletter and website. Each region focuses on what’s happening in that region economics wise and in the SME environment.
Made in relates closely to entrepreneurs and maintains contact with over 440 000 business leaders in Flanders on a daily basis. Those high level contacts are the primordial source of input for Made in articles, which ensures their relevance and importance.
Dominique De Pesseroy, Made in’s Marketing Manager, explains that they walk the extra mile in order to maintaining their exclusive contacts. “As a B2B brand, we feel that it’s highly important to be truly closely related to entrepreneurs. We lend them an ear, as well as giving them the crucial information they need to be successful. Events like the Hercules Trophy, give us the chance of connecting even more with locally based business leaders and companies”, she says.
“On top of that, a competition like the Hercules Trophy is an ideal occasion of getting together as a team and reinforcing mutual bonds. We don’t just hold our relationships with our readers and befriended entrepreneurs in high regards, we value internal relations just as much. A great herculean atmosphere and a smooth cooperation in the office is extremely important and we’re convinced that a competition in which teamwork is essential, contributes to both mentioned aspects!”
That’s certainly no hollow phrase, as Made in not only had one team representing their company at the Hercules Trophy in Antwerp, but sends two teams to the Hercules Trophy in De Nekker Mechelen on the 17th June as well, and sponsors the (aptly named) Blindfolded Golf Cart Driving Powered by Made in. “That challenge perfectly emphasizes the importance of both having blind faith in colleagues and the willingness to help them, two values that are absolutely necessary in our organization. The Blindfolded Golf Cart Driving Powered by Made in not only tests these skills of all participants, but improves them too”, says Mrs. De Pesseroy.
Next to being a platform for daily economical and entrepreneurial news, Made in also directs itself at live events in which inspiring, networking and enjoying, as well as the local community are key –just like the Hercules Trophy.
See you next week, Made in!